When it hit shelves in 1991, the Nike Huarache introduced a radical new approach to containing the foot. The neoprene bootie and exoskeletal upper offered a snug feel and a deft balance between a constant hug and lace-based customization. Now, with the introduction of the Nike Adapt Huarache, those traits are augmented by Nike FitAdapt technology, an intelligent platform that updates and evolves along with the user. The latest iteration of FitAdapt allows for a wider array of personal preferences amid various environments and situations — a key revolution given the multi-purpose nature of contemporary lifestyle footwear.
The aesthetic of the Nike Adapt Huarache takes loose inspiration from its namesake. Branding is minimal and aquatic odes (the original neoprene bootie was derived from a water ski) define both colorways and the articulation of the new shoe’s outer shroud.
Above this layer sits exposed elements of the Nike FitAdapt lacing system. The technology, which is run from a midfoot motor, is controlled by a multi-faceted Nike Adapt app. With the app, wearers of the Nike Adapt Huarache are greeted by a universal login (consistent for all Nike FitAdapt product — current and future), a themed interface specific to the Huarache and a number of preset fit recommendations for foot type and activity. The functionality of the app can also be driven by Apple Watch and Siri, two advances that support on-the-go shifts.
This makes the Nike Adapt Huarache a double-barreled revolution. First, it brings a storied franchise into the future. Second, and most significant, it propels Nike FitAdapt into the fast-paced, quick-shifting world of the everyday athlete — offering the personalized comfort needed in, say, the sprint to catch the bus, before seamlessly shifting fit as you settle into an empty seat with a sigh of quiet relief.
Lorraine McCulloch is one of the best known and respected fashion stylists in the country .
Her CV spans 20 years and includes working with Coleen Rooney, Patsy Kensit, Alex Gerrard, Jaqueline Gold , Michelle keegan, Brooke Vincent, Amber Davies and many more.
She has shot with countless publications including : Hello, Look, Closer, OK , Heat , Daily mirror, Sunday Express Magazine , You Magazine, Red magazine.
One of Lorraines career highlights includes producing Isabella Blows inaugural shoot for fashion bible Tatler.
She has also styled music videos for Atomic Kitten, Professor Green, Nicky bella and Herd&Fitz.
Lorraine’s commerical credits include work with one of the more famous footballers in the world: Cristiano Ronaldo.
She has also done commerical styling with Coleen Rooney for Littlewoods and Patsy Kensit for Weightwatchers.
She helped to set up and judge the Aintree Ladies Day style competition for five years
Lorraine has twice been featured in the coveted Times Capital of Culture “Movers &Shakers” list